September 2010
19 posts
What's your type? Tall, dark and.. Helvetica.
WEEK 5
Company Branding - I personally think this design is awesome. It’s so up front, and in your face that is effective. This brand ‘State out of the obvious is known for their straight up feel. They chose to go with a sharp, simple and clear font choice. They chose to do white, or a light grey on black. It gives it a fresh, simple look. The target audience can be anyone from my...
WatchWEEK 5
Flash? No idea what I’m doing but here’s a little practice..
This was a challenge that the class was given, in order to continue with the tutorials. I needed some helping figuring out how to change the colours in the sun, and making the sky change colour at the same time. Somehow I ended up having a glow around my sun, which kind of works out. I forget how to do a lot of...
Principles of CRAP - Repetition
WEEK 3
Next stop, repetition which is pretty explanatory. It uses concepts like typeface, shape, stroke thickness, graphic style and colour. Advertisers and artists use this method so that it shows unity and cohesion - it gives their audience a feeling of trust, knowing that their work all flows together. It’s a good method for advertisers or artists doing a campaign or set of work.
I...
Principles of CRAP - Proximity
WEEK 3
Lastly, proximity. This was a little bit more trickier for me to find an image that portrayed proximity well - not sure if this will do it’s justice but it’ll work for now. Proximity has to deal with the grouping of objects, whether it be numerous different objects placed in a way that makes them seen coherent or same and different objects that seem to be grouped together...
Principles of CRAP - Alignment
WEEK 3
The next principle is alignment, which is once again self-explainitory. It deals with the alignment and position of the text or images used. It is said that when many things are in centred with one another, the audience gets lost and is not sure what to follow - which is true in some cases. I think that if the designer keeps it simple, but it aligned in the centre than it’s okay...
Principles of CRAP - Contrast
WEEK 3
In the media world, contrast is seen wherever we turn. Designers know the effect of good planning of their work to attract their audience. Contrast uses methods such as small and large images, thin and thick lines, horizontal and vertical, colour contrast and other types of opposites in some way.
The image or advertisement above for DeadMau5 uses this principle in my opinion. It has...
“Be who you are and say what you feel because those who mind don’t matter and...”
– Dr. Suess (via quote-book)
..Go on and Google yourself.
WEEK 2
Today’s lecture brought some reality to my online presence. I never knew I was even on Google to be honest, which kind of freaks me out. I even persona’fied and spezify’fied myself. I’ve always had a grasp on how open the Internet was but wasn’t sure to what extent. Maybe it’s a little too scary and personal for my likings, but as it was said today ‘it is your choice to take control’....
One week down..
WEEK 1
As I patiently wait in my chair for the next class to begin, I cycle through my thoughts of what exactly ‘digital media’ was. I had always been an active member in the social media scene, but digital media? Not even sure if I knew what it was. I’ve heard the term numerous times, but why? As class begins and first words are spoken, it hits me. We have all been a part of evolving digital...
“Nothing is impossible, the word itself says I’M POSSIBLE!”
– Audrey Hepburn
.. And so it begins.
I got through the first week, woo! As I’m mapping out my assignment due dates in my agenda, I realized that this is serious business. I need to get focused! Even though I’m super excited and stoked for these classes, lots of work is needed.
Great results require great progress. Here we go..
